Turning Everyday Spending into Digital Assets for GoSats
Turning Everyday Spending into Digital Assets for GoSats
Fintech
Fintech
Mobile App
Mobile App
Overview
Overview
GoSats is a fintech rewards platform that lets users earn Bitcoin or Gold effortlessly through their everyday spending and shopping.
GoSats is a fintech rewards platform that lets users earn Bitcoin or Gold effortlessly through their everyday spending and shopping.
Challenges
Challenges
To design a unified rewards experience that made earning Bitcoin and Gold effortless and trustworthy, bringing multiple payment methods and partner brands together on one seamless platform. Simplifying onboarding and KYC, and building trust around crypto-based rewards were key focus areas.
To design a unified rewards experience that made earning Bitcoin and Gold effortless and trustworthy, bringing multiple payment methods and partner brands together on one seamless platform. Simplifying onboarding and KYC, and building trust around crypto-based rewards were key focus areas.
Key Findings
The Challenge
These valuable insights uncovered user motivations, barriers, and opportunities shaping a more rewarding and trustworthy GoSats experience.
These valuable insights uncovered user motivations, barriers, and opportunities shaping a more rewarding and trustworthy GoSats experience.
Trust is the Core Barrier
Trust is the Core Barrier
Trust is the Core Barrier
Users hesitate to link payment accounts or wallets due to perceived security and transparency risks, emphasizing the need for visible trust signals and clear reward policies.
Users hesitate to link payment accounts or wallets due to perceived security and transparency risks, emphasizing the need for visible trust signals and clear reward policies.
Users hesitate to link payment accounts or wallets due to perceived security and transparency risks, emphasizing the need for visible trust signals and clear reward policies.
Reward Visibility Drives Engagement
Reward Visibility Drives Engagement
Reward Visibility Drives Engagement
Users are more likely to return and transact when rewards are instantly trackable and progress is clearly shown throughout the journey.
Users are more likely to return and transact when rewards are instantly trackable and progress is clearly shown throughout the journey.
Users are more likely to return and transact when rewards are instantly trackable and progress is clearly shown throughout the journey.
Shopping Integration Adds Everyday Relevance
Shopping Integration Adds Everyday Relevance
Shopping Integration Adds Everyday Relevance
Tying rewards to purchases from popular brands like Amazon, Swiggy, and Flipkart increases usage frequency and perceived value.
Tying rewards to purchases from popular brands like Amazon, Swiggy, and Flipkart increases usage frequency and perceived value.
Tying rewards to purchases from popular brands like Amazon, Swiggy, and Flipkart increases usage frequency and perceived value.
Simplified Onboarding Reduces Drop-offs
Simplified Onboarding Reduces Drop-offs
Simplified Onboarding Reduces Drop-offs
A guided, step-by-step KYC and wallet setup process significantly lowers user friction and builds early confidence.
A guided, step-by-step KYC and wallet setup process significantly lowers user friction and builds early confidence.
A guided, step-by-step KYC and wallet setup process significantly lowers user friction and builds early confidence.
Unified Wallet Experience Builds Retention
Unified Wallet Experience Builds Retention
Unified Wallet Experience Builds Retention
Consolidating reward tracking, spending, and conversion in one interface helps users feel in control and encourages repeat engagement.
Consolidating reward tracking, spending, and conversion in one interface helps users feel in control and encourages repeat engagement.
Consolidating reward tracking, spending, and conversion in one interface helps users feel in control and encourages repeat engagement.
Style Guide
Style Guide
The visual design of the app incorporates a neumorphic design approach, featuring components with soft extruded and intruded effects. The primary color is Butterscotch, creating a warm and inviting feel, while the secondary color, Purple, adds a touch of vibrancy throughout the app's interface.
The visual design of the app incorporates a neumorphic design approach, featuring components with soft extruded and intruded effects. The primary color is Butterscotch, creating a warm and inviting feel, while the secondary color, Purple, adds a touch of vibrancy throughout the app's interface.
Interface Design
Interface Design
Finally, we created end-to-end UI flows using the base neu components. We ensured that the UI flows were consistent across all the flows.
Finally, we created end-to-end UI flows using the base neu components. We ensured that the UI flows were consistent across all the flows.
Daily Sats Spinner
Daily Sats Spinner
Daily Sats Spinner
Shopping Rewards
Shopping Rewards
Shopping Rewards
Manage Card
Manage Card
Manage Card
Bitcoin & Gold Wallet
Bitcoin & Gold Wallet
Bitcoin & Gold Wallet
