Whatsapp Broadcast Automation
Whatsapp Broadcast Automation
Digital Marketing
Digital Marketing
Web
Web
Overview
Overview
Faced with the challenge of enhancing brand-customer engagement, we were tasked with designing a WhatsApp broadcast module for an existing web app. The goal was clear: empower brands to connect with their audience in a more personalized and effective way.
Our solution began with crafting intuitive tools for creating message templates, enabling brands to communicate with precision. We then tackled the need for targeted outreach by developing a system for sending personalized broadcasts. To drive engagement, we integrated click-to-WhatsApp ads, making it easier for customers to connect.
Managing customer conversations was a critical challenge, so we streamlined this process and embedded a product catalog directly within chats, allowing brands to showcase their offerings seamlessly. To keep the conversation flowing, we built automated message flows, ensuring consistent engagement without manual intervention.
Finally, we addressed the need for insights by creating an analytics dashboard that tracks campaign performance. This project enabled the client to use WhatsApp as a powerful marketing and communication tool, solving the problem of fragmented customer interactions and helping brands deliver a more connected and personalized experience.
Faced with the challenge of enhancing brand-customer engagement, we were tasked with designing a WhatsApp broadcast module for an existing web app. The goal was clear: empower brands to connect with their audience in a more personalized and effective way.
Our solution began with crafting intuitive tools for creating message templates, enabling brands to communicate with precision. We then tackled the need for targeted outreach by developing a system for sending personalized broadcasts. To drive engagement, we integrated click-to-WhatsApp ads, making it easier for customers to connect.
Managing customer conversations was a critical challenge, so we streamlined this process and embedded a product catalog directly within chats, allowing brands to showcase their offerings seamlessly. To keep the conversation flowing, we built automated message flows, ensuring consistent engagement without manual intervention.
Finally, we addressed the need for insights by creating an analytics dashboard that tracks campaign performance. This project enabled the client to use WhatsApp as a powerful marketing and communication tool, solving the problem of fragmented customer interactions and helping brands deliver a more connected and personalized experience.
Role
Role
As co-lead on the project, I worked closely with the client to understand their needs and translate them into a functional UI, collaborating with two other UX designers. I also guided the client through the user flows, gathered their feedback, and made adjustments to ensure the final product met their expectations.
As co-lead on the project, I worked closely with the client to understand their needs and translate them into a functional UI, collaborating with two other UX designers. I also guided the client through the user flows, gathered their feedback, and made adjustments to ensure the final product met their expectations.
User Personas
User Personas
We developed three user personas, each representing key roles within the organizations that would use the WhatsApp broadcast module. These personas were based on their designations and the specific functions they perform.
We developed three user personas, each representing key roles within the organizations that would use the WhatsApp broadcast module. These personas were based on their designations and the specific functions they perform.
Interface Design
Interface Design
As we built the module for the existing web app, we utilized the provided design system, fonts, and color palette to ensure consistency and integration with the app's existing look and feel.
As we built the module for the existing web app, we utilized the provided design system, fonts, and color palette to ensure consistency and integration with the app's existing look and feel.
